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A collective embrace

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Emotional Campaign

ADV 2024


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Can you design for the soul as well as for the body? Interweaving poetic intensity and practical function?

We have given a name to this research journey, calling it “Emotional ergonomics”. Objects of common use but with a strong evocative power, through which everyone imagines more than what can be seen. A narrative that traces the
rationality of matter back to the magic of emotions.