Vela, Emotional Campaign | Saba

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Vela, Emotional Campaign

The Vela sofa, designed by Zanellato/Bortotto and launched during the last edition of Milan Design Week, is the protagonist in Saba's new emotional campaign.  The video and photos narrate of, with an evocative touch, the dynamism, lightness and elegance that the Compagnia della Vela exudes. The prestigious nautical school, founded in the early '900, is based on the island of San Giorgio in Venice

After the Vittoriale degli Italiani in Gardone Riviera and the Teatro Regio by Carlo Mollino in Turin, this new exceptional location builds on a tale aimed at establishing a link between territory and product, a never predictable dialogue between architecture, function and poetry.

The sails, fixed to the boat mast, unfold urged by the breeze and then swell majestically, creating sophisticated lines that unravel the murmur of the winds. Since always, sails have represented a symbol of compromise between man and nature, as the dialogue between these two worlds.

This concept is translated into Vela, Italian for “sail”, a sofa whose silhouette and precious details recall the elegance of this object.
The fabric upholstery subtly alludes to the mainsail and the jib, tracing stylistically defined imaginary trajectories. The quilting is a strong reference to the unfurled sail and the diagonals that cross it represent its distinctive element.

Creative Direction & Production: Alessandra Santi and Motel 409
DOP: Federico Teoldi
Music: Tiago Saga

Location: Compagnia della Vela

Date: 22-06-2023