The Oasi outdoor modular seating system, designed by Robin Rizzini and launched during the latest edition of the Milan Design Week, takes center stage in Saba’s new emotional campaign.

The evocative images capture the dynamism and poetry that permeate the Giardino Botanico La Cutura, an enchanting green oasis in the heart of Salento. Observed from a more intimate and sensory perspective, nature becomes not merely a backdrop, but an enveloping presence capable of creating an immersive scenography around the product.

Conceived as a landscape of wellbeing and inner calm, Oasi interprets outdoor living as a welcoming and flexible refuge. The concept of the oasis is explored through a poetic language, becoming a metaphor for an inner dimension: choosing Oasi does not simply mean furnishing outdoor or indoor spaces, but cultivating an environment dedicated to harmony and everyday wellbeing.

Creative Direction & Production: Alessandra Santi and Motel 409
Director : Federico Grassi
DOP: Federico Teoldi
1 Ac: Simone Mazzoleni
Drone: Papel Studio
Colorist: Claudio Beltrami
Sound: Tiago Saga

Location: Giardino Botanico La Cutura, Giuggianello, Puglia