For MDW26, Marella transforms its flagship store on Corso Vittorio Emanuele into a meeting place for fashion, art, and design.
From April 13th to May 18th, 2026, the store windows will host an installation by the creative studio Ultrapresent in collaboration with Salento-based artist Cosma Frascina, initiating an original dialogue between brand identity and material experimentation.
The project stems from a reflection on design, understood not as a static result but as a constantly evolving process: a journey made of materials, chromatic explorations, and layers. This concept is reflected in the new Teatro Magico console, designed by studio 967arch and launched within Marella’s space in two nuances, havana and cashmere. A piece conceived as a true stage set: the softness of the fabric, reinterpreted in the base, recalls the essence of the company, capable of expressing textile materiality through refined color pairings that create a distinctive and sophisticated atmosphere.
Completing the installation are the sculptural Anam armchairs by Federico Peri, which further enhance the material and contemporary character of the space.
On show until May 18th 2026
Date: 28-04-2026